Provalliance

Provalliance is the European leader in hairdressing with nearly 2,600 salons, including over 400 proprietary-owned as well as renowned brands like Franck Provost, Jean Louis David and Coiff & Co.

Provalliance was created by the hairdresser Franck Provost in 1975 and quickly developed through organic growth (opening its own salons and franchises) and external growth (in particular Jean Louis David). The group is positioned in all the market segments with nine distinct brands: from low-cost with Coiff & Co to Maniatis through Jean Louis David and Franck Provost, the group’s two flagship brands, which are present not only in France but also in 25 other countries. The group also develops haircare product ranges for each of its brands, for sale either in salons or supermarkets.

Chequers bought a stake in Provalliance by buying shares from the American group Regis, a minority shareholder in Provalliance since 2007.